We were approached by Topaz Solutions, in early spring 2016, to come up with the brand identity for what would become the first public relations and communications summit in Cairo, Egypt. We were hired a couple of weeks after, with the best conference room that the Four Seasons at Nile Plaza had to offer, booked for the 28th of September that very same year. All that was established at that point was the event date and the naming: Narrative PR Summit.